// Build — Frontend
Next.js development for SEO-critical, high-performance web products
We build Next.js platforms where every rendering decision — SSG, ISR, SSR, CSR — is documented and justified. Fast pages, crawlable content, and full-stack capability in one framework.
// Capabilities
What we build with Next.js
App Router Architecture
Server Components, layouts, route groups, parallel routes, intercepting routes, and streaming — used deliberately where they improve performance and developer experience.
Rendering Strategy Selection
SSG for evergreen content, ISR for frequently updated data, SSR for personalised/dynamic pages, CSR only for highly interactive components. Documented per route.
SEO-First Platforms
Dynamic metadata, OpenGraph, JSON-LD, canonical management, sitemap, robots, and Core Web Vitals from the architecture phase. Google-friendly by design.
Full-Stack Next.js
API Routes, Server Actions, database access, authentication (NextAuth / custom), and middleware — full product built within the Next.js framework.
Edge & CDN Optimisation
Edge middleware for geo-routing, A/B flags, and auth. Vercel, AWS CloudFront, and Cloudflare deployment patterns depending on your infrastructure requirements.
Headless CMS Integration
Sanity, Contentful, Strapi, or DatoCMS integrated with typed content models, preview modes, on-demand ISR revalidation, and editorial workflows.
// Technical depth
Next.js used correctly looks nothing like a basic React app
Most Next.js projects default to Client Components everywhere, miss ISR revalidation, skip streaming, and end up with the same performance profile as a React SPA. The App Router's value comes from deliberate rendering architecture — not from just migrating file paths.
We define a rendering matrix per route: what data is needed, how stale it can be, whether it is personalised, and what the crawlability requirements are. Server Components reduce JavaScript bundle size significantly for content-heavy pages. Edge middleware handles routing decisions at the CDN level before a compute instance is touched.
// Rendering decision criteria
- Static (SSG): marketing pages, blog, docs — generated at build time
- ISR: product pages, pricing, CMS content — revalidated on demand or by interval
- Server (SSR): personalised pages, auth-gated content, real-time data
- Client: interactive widgets, charts, drag-and-drop within SSR shell
- Edge: auth checks, geo-routing, feature flags — zero cold start
- Streaming: progressive loading of slow data without blocking the shell
// FAQ
Next.js development questions
Should we use Next.js Pages Router or App Router?+
For new projects, we recommend App Router (Next.js 13+). It enables server components, better streaming, and more granular caching control. For existing Pages Router projects, we assess migration complexity — sometimes a full migration is justified, sometimes it is not worth the disruption.
How does Next.js improve SEO compared to a pure React SPA?+
Pure React SPAs send an almost-empty HTML document to crawlers — content is rendered by JavaScript. Next.js renders content on the server or at build time, so crawlers see real HTML with headings, structured data, canonical tags, and content. Combined with correct metadata, sitemaps, and Core Web Vitals, it significantly improves organic discoverability.
What CMS do you recommend with Next.js?+
Sanity is our most frequent recommendation for content-heavy sites — excellent developer experience, real-time collaboration, flexible content modeling, and native Next.js integration. Contentful and DatoCMS are strong alternatives for enterprises with existing workflows. The choice depends on your editorial team, content complexity, and budget.
How do you handle authentication in Next.js?+
For most projects we use Auth.js (NextAuth) with a database session adapter — it handles OAuth, credentials, magic links, and session management. For more complex requirements (multi-tenancy, custom JWT claims, RBAC) we build custom middleware and JWT logic tailored to the specific business rules.
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