// Design
From idea to testable experience before a line of code
Wireframes, interactive prototypes, and clickable demos — we build the design artefacts that let you test with users, align stakeholders, impress investors, and specify engineering requirements before committing development resources.
// Fidelity options
Right fidelity for the right purpose
Low Fidelity
Boxes and lines. Fast to produce, easy to change. Used for early exploration and stakeholder direction-setting.
Mid Fidelity
Real content and component types, no visual design. Used for flow validation, engineering estimation, and UX review.
High Fidelity
Full visual design with interactions. Used for usability testing, investor demos, and engineering specification.
Interactive Demo
Scripted demonstration flow with animations. Used for sales contexts, product launches, and marketing.
Production Prototype
Framer prototype with real-like interactions and data. Used when design prototype must feel production-equivalent.
MVP Build
Functional code-based product. Full design + development for the minimum viable feature set.
// Services
Prototyping specialisations
- User flow mapping before wireframing
- Multi-fidelity prototyping from sketch to production
- Investor and sales demo design
- Usability testing preparation and facilitation
- MVP prototype development with code
Wireframing
Structure and logic before visual design.
Interactive Prototypes
Testable, shareable Figma and Framer prototypes.
Clickable Product Demos
Sales and investor demo prototypes.
User Flow & Journey Mapping
Flow diagrams and journey maps before wireframing.
MVP Prototype Development
Functional MVP to validate product-market fit.
// Tools
Prototyping toolstack
Prototyping
Wireframing
Demo Tools
// Process
From goal definition to shareable prototype
Goal Definition
1 dayDefine the prototype's purpose — user testing, stakeholder alignment, investor demo, or engineering specification. The goal determines the fidelity level.
// FAQ
Common questions about prototyping
What fidelity prototype do I need?+
It depends on the purpose. User testing needs enough fidelity to be realistic but not so much that users comment on aesthetics. Investor demos need high visual fidelity. Engineering specification needs complete coverage. We advise on appropriate fidelity at kickoff.
What tool do you build prototypes in?+
Figma for most prototypes — excellent for stakeholder review, usability testing, and engineering handoff. Framer for high-fidelity animations and near-production interactions. ProtoPie for complex conditional logic and device-specific interactions.
Can I use the prototype for investor pitches?+
Yes — investor demo prototypes are designed for demonstration contexts. We script a clean path through the key value propositions, add polish, and provide a presenter guide.
How do clickable demos differ from standard prototypes?+
Clickable demos are designed for sales and marketing contexts — scripted flows, polished visuals, and distribution via shareable link or website embed. Standard prototypes are designed for testing and specification.
How does prototyping reduce development cost?+
Every hour of design change in a prototype saves multiple hours of code change in development. Prototyping validates that the product solves the problem, that the flows work, and that stakeholders agree — before any engineering resources are committed.