// Design
UX Benchmarking
You cannot improve what you cannot measure. UX benchmarking gives you quantified, comparable, trackable measures of your product quality — so design investments have clear before-and-after evidence and strategic decisions are data-driven.
// Key benefits
What makes this service valuable
Standardised measurement instruments
We use validated UX measurement instruments — System Usability Scale (SUS), SUPR-Q, and Net Promoter Score — that produce industry-comparable scores, not just relative observations.
Competitive benchmarking
We benchmark your product against 3–5 competitors or industry leaders using the same measurement instruments, revealing where you lag and where you lead.
Longitudinal tracking
Benchmarking is most valuable tracked over time. We set up repeatable measurement protocols so you can demonstrate UX improvement with each design iteration.
// Details
Making UX quality measurable and comparable
UX benchmarking answers the questions that executive stakeholders care about: Is our product easier to use than our competitors? Did our redesign improve task completion rates? Is our NPS declining because of UX issues?
We establish a benchmarking baseline, define the measurement protocol, conduct the study, and deliver results in a format that is repeatable — so future iterations can demonstrate measurable improvement.
// What this includes
- Benchmark scope definition (tasks, metrics, competitors)
- Participant recruitment and screening
- SUS, SUPR-Q, or task-based measurement
- Competitive benchmark (3–5 competitors)
- Statistical analysis and confidence intervals
- Improvement opportunity identification
- Repeatable measurement protocol documentation
// Deliverables
What you receive
Every engagement produces clear, documented deliverables. Here is exactly what is included in our ux benchmarking service.
- 01UX benchmark study plan and measurement protocol
- 02Benchmark scores (SUS, SUPR-Q, task metrics)
- 03Competitive comparison report
- 04Statistical analysis with confidence intervals
- 05Improvement opportunities prioritised by impact
- 06Repeatable measurement protocol for future tracking
// FAQ
Common questions about ux benchmarking
What is a SUS score and what is a good score?+
SUS (System Usability Scale) is a 10-question instrument that produces a score from 0–100. Scores above 68 are above average; above 80 are excellent. The industry average is around 68.
How often should you benchmark UX?+
We recommend benchmarking at least twice per year — before and after major design initiatives — and after any significant product changes. Quarterly benchmarking is appropriate for products with active design investment.
Can UX benchmarking be done for mobile apps?+
Yes — UX benchmarking methodology applies equally to mobile apps, web applications, and websites. We adapt the task scenarios and measurement instruments for the platform and use case.
// Related
Related services & resources
Ready to get started with ux benchmarking?
Share your requirements with our team. We respond within one business day with a clear plan from discovery to delivery.