// Design
Web design that converts, not just impresses
Figma-first web design for marketing sites, landing pages, SaaS products, and complex web applications. Every project is delivered with a design system, annotated handoff, and the engineering support that makes implementation faithful to the design intent.
150+
Websites designed
8+
Years of design delivery
4.9/5
Client satisfaction
100%
Figma-delivered handoffs
// Approach
Design that earns its place in the business case
Beautiful design that does not convert is an expensive mistake. We approach web design as a business problem — starting with goals and user needs, designing to conversion and trust, and delivering in a form engineers can build faithfully.
Our design process is structured: discovery, information architecture, wireframes, visual design, prototype, and handoff. We do not skip steps. Each phase builds on the last, and each produces a deliverable that can be reviewed and approved before we move forward.
- Design system approach — components, not just pages
- CRO principles embedded from the first wireframe
- WCAG 2.1 AA accessibility validated throughout
- Engineering-ready Figma with full annotation
- Post-handoff support during engineering implementation
// Services included
Custom Website Design
Bespoke design from a blank canvas, not a template library.
Landing Page Design
High-conversion pages for campaigns, product launches, and lead gen.
Website Redesign
Strategic redesign that protects SEO equity and improves conversion.
Responsive Web Design
Mobile-first layouts that work on every screen size.
Conversion-Focused Design
CRO principles applied from the first wireframe.
Web App & Dashboard Design
Complex UI for SaaS products and admin tools.
// Standards
Non-negotiables in every web design project
Brand coherence
Every design decision — colour, type, spacing, imagery — is intentional and aligned to your brand guidelines or the brand direction we define together.
Component-first
We design systems, not isolated screens. Components, variants, and states are defined once and used consistently across every page.
Mobile-first
375px is the starting point, not an afterthought. Every layout is designed for the smallest screen first, then enhanced for larger viewports.
Engineering-ready
Handoffs include annotated specs, exported assets, and clear interaction documentation. Engineers build without chasing clarifications.
Conversion-aware
CRO principles — hierarchy, trust signals, CTA prominence, and friction reduction — are considered on every page with a conversion goal.
Accessible by default
WCAG 2.1 AA colour contrast, focus states, and semantic structure are validated throughout the design process, not at the end.
// Tools
Design toolstack
We use industry-standard design tools and supplement with research and handoff tools that make collaboration with engineering seamless.
Design Tools
UX Research
Handoff & Specs
// Process
From discovery brief to engineering handoff
Six phases, each with a clear output and stakeholder review.
Discovery
2–3 daysStakeholder workshops to align on business goals, audience personas, and design success criteria. Competitive landscape review and existing site audit if applicable.
// FAQ
Common questions about our web design service
What design tools do you work in?+
We design primarily in Figma — the industry standard for web design and developer handoff. Our files include Variables, Auto Layout, and component libraries that map cleanly to production code.
How do you approach a website design project?+
Discovery → information architecture → wireframes → visual design → prototype → handoff. We do not start visual design before the structure is agreed — it saves time and prevents costly late-stage changes.
What is included in the design handoff?+
Annotated Figma files with all spacing, typography, colour, and interaction specifications. Exported assets in appropriate formats, a component inventory, and documentation of any animation or interaction behaviours.
Can you work with our existing brand guidelines?+
Yes — if you have guidelines, we extend them into a digital design system. If your brand needs updating, we can incorporate brand refinement as part of the engagement.
Do you do copywriting alongside design?+
We provide copywriting guidance and headline/CTA recommendations. For full copy production, we partner with specialist copywriters or work alongside your content team.
How long does a website design project take?+
A 5–10 page marketing website takes 3–5 weeks from discovery to handoff. Larger sites with multiple page templates may take 6–10 weeks. We publish a timeline at kickoff based on your scope.
What makes a design conversion-optimised?+
Conversion comes from clarity, trust, and friction reduction — not decoration. We design with content hierarchy, CTA prominence, trust signal placement, and user journey in mind from the first wireframe.
Can you redesign our existing website without losing SEO rankings?+
Yes — our redesign process includes a pre-redesign SEO audit, redirect mapping for any URL changes, and validation that structured data and meta information is preserved or improved in the new design.
Ready to design a website that actually converts?
Share your project brief. We respond within one business day with a clear path from discovery to launch.